The flagship guide

Win Your First Federal Lease

The landlord-side playbook for responding to a federal Request for Lease Proposals — written from the perspective of the person who used to evaluate your offer.

The Playbook

$99 one-time

  • 12-chapter PDF guide (~50 pages)
  • Read an RLP like a contracting officer
  • Pricing strategy: shell, TI, operating costs
  • The 8 most common landlord mistakes
  • Firm vs. soft term risk, explained plainly
  • Free updates for 12 months
Get the playbook — $99

What's inside

Twelve chapters. Zero fluff.

Every chapter answers one question a landlord or broker actually asks — in the order you'll need the answers.

  1. Why the federal tenant is worth chasingThe economics: lease terms, rent security, and what a federal tenancy does to your building's value.
  2. How federal leasing actually worksThe players, the timeline, and the path from RLP to a countersigned lease — without the jargon fog.
  3. Reading an RLP like a contracting officerWhat the evaluator scores first, what gets your offer tossed unread, and the five-minute first-read method.
  4. SAM.gov and RSAP setupRegistration, validation, and electronic offer submission — done before deadline pressure starts.
  5. Pricing strategyShell rent, TI amortization, operating costs — and how present-value evaluation really picks the winner.
  6. Tenant improvements without the painAllowances, design approvals, and the formal pricing process that blindsides private landlords.
  7. Firm vs. soft term riskThe termination rights buried in every federal lease, and how to price the risk honestly.
  8. Broker commissionsWho pays, how much, when — and the recent rule changes that reshaped the economics.
  9. The 8 most common landlord mistakesThe checklist chapter: every classic way good buildings lose winnable deals.
  10. Renewals, extensions, holdoversWhat happens when the lease ends — and how incumbents win the recompete.
  11. Terminations and protecting your tenancyYour rights when the government wants out early, and how to de-risk before it happens.
  12. Your first 30 days: action planA week-by-week checklist from "saw an RLP" to "offer submitted."

Who it's for

Written for the private side of the table

Building owners & landlords

You saw a federal requirement in your market and want to respond without learning by expensive mistake. This is your orientation and your checklist.

CRE brokers

Position yourself as the broker who understands federal tenancy — win landlord listings, speak the agency's language, and avoid commission surprises.

Developers & investors

Evaluating build-to-suit or acquisition plays around federal demand. Learn how the tenant thinks before you underwrite the deal.

Who wrote this

Written by people who sat on the other side

Former federal Lease Contracting Officers — the warranted officials who solicit, negotiate, and award GSA leases — drawing on deep experience inside federal real estate: full-cycle transactions, portfolio administration, and tenant-improvement construction. They wrote the guide they wish every landlord had read before submitting an offer.

Read the full story

Questions

FAQ

What exactly do I get?

The Playbook ($99) is a ~50-page PDF guide covering all twelve chapters above. The Bundle ($149) adds the six-piece template pack: RLP response checklist, offer-readiness worksheet, TI pricing checklist, key-date tracker, go/no-go bid worksheet, and commission & pricing worksheet. Both are instant downloads.

Is this affiliated with the government?

No. Federal Lease Playbook is an independent educational product. It is not affiliated with, endorsed by, or acting on behalf of the General Services Administration or the U.S. government.

I'm not a broker — just own one building. Is this overkill?

It's written for you first. Most buyers are owners responding to their first RLP. The checklists and the 30-day action plan assume no prior federal experience.

How current is the material?

The guide tracks current RLP templates and processes, and every purchase includes free updates for 12 months as agency templates evolve.

What if it's not for me?

Contact us within 30 days of purchase and we'll make it right.

Do you offer consulting or deal review?

No. Federal Lease Playbook is a product business — guides and templates only. We don't offer consulting, calls, or advisory services.